THE ART OF LOWRIDING

THE POWER OF FAMILY
What powers Southern California’s Lowriders? Batteries? Yes and No. I found a more in-depth story of artistry and passion that showed Ultimate Power doesn’t just come from Optima Batteries but unbreakable bonds of family and friends connected by a shared passion. Lowriding. This story changes the preconceived notions of the Lowriding subculture and shines a light on where real power comes from— a sense of family.