KALAHARI RESORTS
Written By Eivind Holum
MACY’S THANKSGIVING DAY PARADE
Making more memories continues beyond the resort. It also happens on Thanksgiving Day while watching the Macy's Thanksgiving Day Parade on TV with your family. The PR team and I worked closely with Macy's internal studio and theme shop to design and bring my Shona tribe-inspired float to life. '90s Pop Stars TLC performed their hit "Waterfalls" during their trip through Manhattan. The Kalahari float had 3.5 mm spectators on the N.Y.C. streets and 57mm nationwide.
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