OPTIMA BATTERIES
Written By Eivind Holum
EXCITING ACTIVATIONS
Unleashed a new brand look and logo mark for Optima batteries rigs, vehicles, and apparel at the SEMA show in Las Vegas, all while shooting content and editing videos on-site for Optima's social channels. The team and I focused on data collecting, prize giving, autograph signing, ambassador coordinating, rubber burning, and Ultimate Street Car competing activations for one of Optima Batteries' most successful shows.
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