McDONALD’S
Written By Eivind Holum
BOOMBOX
My young daughter's Happy Meal dances and my passion for old-school rap music inspired this idea. I created this beloved award-winning, prime-time Happy Meal commercial celebrating one's individuality. I knew casting was critical for this spot, and I went with my instincts to select first-time actor Quincy Eaton from the hundreds of dancers who came to the call. The spot debuted during the Oscars and was a fan favorite of Oprah Winfrey, so much so that she featured the commercial on her show and invited Quincy and Cha-Cha Slide creator DJ Casper to perform at HARPO studios.
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