BOSS

LIQUID EDUCATION
BOSS Snowplow aimed to inspire change in the snow and ice industry by identifying a key barrier. They found that while contractor and property owners were highly aware of liquids, their understanding of how and why to implement a liquid strategy to their snow and ice arsenal was low. The team and I launched the "Elevate Your Liquid IQ" campaign to address this issue. The campaign focused on liquid education, demonstrations, and training. The targeted media plan included a dedicated Liquid IQ website with training resources, a savings calculator, and educational videos. Editorial and inserts with industry partners, paid organic social media, event seminars with contractors and dealers rounded out and further supported the Liquid IQ initiative.