OLD WISCONSIN
Written By Eivind Holum
BIG SMOKEY
For the starting point of a fun campaign, we wanted consumers to know that the Big Smokey Meat Stick is NOT meant for small hands. Big Smokey is a bigger, smokier meat stick. Big Smokey lovers tend to bench press great white pines and catch bald eagles with bare hands. I developed the Big Smokey character, marketing materials, and package design for this new product launch.
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