LEINENKUGEL’S

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Leinenkugel's brand has celebrated friends and family for over 150 years, and I was fortunate to work with them and their product lines for over 7 years. Creating advertising 360 campaigns for all of their beers, specifically Summer Shandy, with a yearlong epic, authentic adventure photographing and following a group of friends through the Leinenkugel's seasons. I helped build the brand's library of assets for years to be used across all mediums. Also, I customized an Airstream that was the signature icon for the Leinenkugel's Family Road Trip campaign; all three Leinenkugel brothers traveled coast to coast, making impromptu visits to key on-premise accounts. During my tenure on the brand, Leinenkugel's Summer Shandy became the #1 selling brand in the United States.