HENRY WEINHARD’S
Written By Eivind Holum
BE A GREENHORN FOR A DAY
For this promotion, we invited consumers to win the worst job ever by entering Henry Weinhard's Greenhorn adventure via text or online for a chance to work on Captain Keith and Monte Colburn's Deadliest Catch, crabbing vessel, the Wizard. The winners were tested in the middle of the Bering Sea. 360° initiatives for the promotion included social displays, broadcasts, online videos, and sampling events attended by Captain Keith and Monte Colburn. I led the creative through uncharted waters, directing and producing videos and shooting stills for the content library to be used for years to come.
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