McDONALD’S
Written By Eivind Holum
DENNIS RODMAN COLOR CHANGE CUPS
There has never been a more colorful NBA player to hit the floor literally than Dennis Rodman. With that notion in mind, my team and I created the McDonald's Dennis Rodman Color Change Cup promotion. For a limited time, consumers collected 4 one-of-a-kind cups. An icy-cold beverage activated the cup, turning Dennis's hair in different colors. I designed the cups and created the TV spot to promote McDonald's offer, and yes, Dennis was a super cool guy on set.
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