OPTIMA BATTERIES
Written By Eivind Holum
ULTIMATE TORTURE TEST
It's one thing to call yourself the ultimate power source, but it's another thing to go out and prove it. This campaign documents "one" Optima Yellowtop battery's journey in a series of out-of-the-lab tests, demonstrating how they have engineered the quit out of their products. My team and I took one battery to seven of the most grueling, hellish, legendary races around the globe. The project was an 11-month trek shooting, documenting, interviewing, and producing long and short-form content for social platforms and their website. Click here to see the rest of the Ultimate Torture Test videos: https://vimeo.com/user/20673513/folder/17568387
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