RIDE SHOTGUN
Written By Eivind Holum
DO YOU HAVE WHAT IT TAKES?
The challenge from our client was to connect and engage consumers with the Optima batteries brand. I created the hook and mechanics of the Optima Batteries Ride Shotgun promotion. We offered seven lucky racing enthusiasts a once-in-a-lifetime opportunity to Ride Shotgun with their favorite Optima Pros. Click here to see the rest of the Ride Shotgun Longform Videos: https://vimeo.com/user/20673513/folder/17604938
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