PROJECT KICK ASS
Written By Eivind Holum
BATTERY BEAT UP
Our creative challenge was highlighting how tough and indestructible the everyday off-the-shelf Optima Battery is. Our mission of destruction included, and was not limited to, flamethrowers, ice blocks, tanks, rifles, and trebuchets. All attempted to unleash hell on a spiral and flat plate battery, and none were successful in destruction. The battery kept its charge. The content captured was dropped across all of Optima Batteries' social platforms and website.
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