KALAHARI RESORTS
Written By Eivind Holum
MAKE MORE MEMORIES
The team and I created an unconventional marketing plan for broadcast, digital, and social media. Working as a small production team, we gave iPhones to Kalahari friends and families with the challenge of capturing their adventures and antics on-site. We maintained a fluid post-process throughout the production for offloading the videos and stills. I worked closely with the DIT and viewed endless time-coded footage using Frame.io to ensure no great moments were left on the cutting room floor. This authentic marketing approach has succeeded with record sales and business growth.
Featured
