MONROE
Written By Eivind Holum
BUILT DIFFERENT
To say your BUILT DIFFERENT is one thing, but to live it daily is what my team and I discovered and captured on our Monroe shoot in Paragould, Arkansas. BUILT DIFFERENT is not just a marketing words but a philosophy that permeates Monroe facilities. Being an industry leader for over 100 years in Shocks & Struts assemblies takes more than words. It takes cutting-edge technologies, innovations, passion, and a commitment from men and women to live those words daily. The Built Different initiative included video content for online and social channels. We also created a series of valuable tools (POS, collateral & flipbooks) for the sales team and technicians.
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