MILLER LITE
Written By Eivind Holum
GAME ON WISCONSIN
The starting point was baseball, beer, and brats. Those three things make a Wisconsin tailgate and a Milwaukee Brewers game great. And, of course, for our client Miller Lite, theirs is the only beer you should have in your cooler and cup. My team conceived and created the Game On Wisconsin tailgate campaign. We shot pre-game and in-game television spots and produced point-of-sale materials for this regional campaign.
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